Neuma’s Style Collectives represents groups of individuals who follow a similar style direction that is most commonly found in various fashion-conscious societies.
These Style Collectives /tribes relate to different aesthetics and follow different lifestyles.
neuUrban: Stylish ~ Edgy ~ Individuality
neuClassic: Timeless ~ Refined ~ Elegant
neuMinimalist: Unique ~ Simplicity ~ Modern
neuBohemian: Unconventional ~ Adventurous ~ Free Spirited
Each Collective is divided into two ICON groups:
- Industry icons are fresh, modern, and intricate. These looks are created to inspire the looks and techniques that help motivate the hairdresser’s skills forward.
- Consumer icons are the looks and directions that relate to the everyday style-conscious consumer/client
Year after year, each collective will showcase looks based on the reality of their particular lifestyle, adapting their look periodically based on cues from the streets, various media outlets, and fashion /music trends.
One thing that unites our Style Collectives groups: They all love and use Neuma! They like being stylish and want to use products that perform while still being safe, clean, and not harming the earth or its inhabitants in the process.