NEUMA Style Collectives represent groups of individuals who follow a similar style direction that most commonly found in various fashion-conscious societies.
Each Style Collectives relates to different aesthetics and follows different lifestyles. Though the style direction of each collective remains the same, each collective will adapt their look based on cues from the streets, various media outlet and fashion trends.
NEUMA features four Style Collectives:
- neuBohemian–ready for viewing!!!
- neuMinimalist–ready for viewing!!!
- neuUrban–ready for viewing!!!
- neuClassic–ready for viewing!!!
Watch the videos below to learn how to execute the haircuts featured in NEUMA's 2020 Style Collectives!
neuBohemian Style Collective
The look typifies a style of dress inspired by the lifestyle of free spirits and hippies of the 1960s and 1970s, and even the pre-Raphaelite women of the late 19th century. The Boho style is characterized by long flowing or tiered skirts and dresses, peasant blouses, ethnic touches like tunics or wood jewelry, embroidery or embellishment with beading, fringed handbags, and jeweled or embellished flat sandals (or flat ankle boots). The look is often layered and colorful.
neuMinimalist Style Collective
The look is mostly centered around simple and basic, but there is nothing basic about minimalist fashion. The minimalist style explores the visual appeal of forms, lines, shapes, textures, and volumes. There is an underlying, subtle complexity to it, built on playing with different shades of the same color, different textures, contrasts of symmetry and asymmetry, soft and structural, the modern and the classic.
Industry Icon Hair Cut
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Consumer Icon Hair Cut
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neuUrban Style Collective
The look is born of the street. A ruffian look that emerges from neighborhoods as opposed to fashion dictated by designers. You pull off urban fashion well when you reflect the tempo and feel of the moment. The goal is to create a blend of fashion and style that expresses the mood of the day. Urban fashion is edgy and reflects lifestyle, attitudes and individuality. Unlike mainstream fashion, anything goes in the urban fashion world and designers are not pressured into conforming to trends. Inspiration for urban lifestyle trends comes not from the media but from trendsetting individuals.
Industry Icon Hair Cut
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Consumer Icon Hair Cut
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neuClassic Style Collective
The look is the basis of chic fashion. It has characteristics that appeal to a majority of "neat & tidy" women—especially those who appreciate tailored clothes and accessories. They dress more conservatively than other fashionistas and their wardrobe consists of a lot of neutrals such as black, gray, navy blue and beige. Clean, straight lines dominate your closet. they also favor garments with soft draping as well as tops, jackets and dresses with a nipped waist. They prefer to keep their outfit simple, timeless and business-like and tend to be inspired by old Hollywood fashion.
Credits:
Hair style: Kathy Simon, Jean-Sébastien Lacombe
Hair color: Jennifer Marsan, Jessica McColm
Hair assistant: Katherine Lusignan
Makeup artists: Olivier Vinet, Maina Militza
Wardrobe: Kathleen La Ronde
Photographer: Justine Latour
Photo assistant: Kelly Jacob
Videographer: Vincent Laurin
